digital investment

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Developing Digital Investment Strategies that Transform the Customer Experience

Developing Digital Investment Strategies that Transform the Customer Experience

Regardless of why a financial institution begins their digital journey, successful financial institutions set a clear strategy from the beginning that will ensure they reach their goals. When planning for digital investment most business objectives align with one of three possible categories, increased efficiency, revenue generation and customer experience. However, most digital investments provide at least some indirect impacts to the customer even if that wasn’t the primary intent. Increased efficiency, which looks to automate operational processes cutting time and costs,